Channels
Retail – Grocery
Valora Trade is the leading Nordic distributor in the branded FMCG sector with profound knowledge of the individual retailer and the retail supply-chain along with the most extensive sales force in the industry.
With our sales force we cover 60-90 % of the grocery trade (weighted coverage) and with Key Account Management 100%.
The driver behind our grocery success is Key Account Management and Category Management benefiting from our common analysis tools and processes, which we apply to all Nordic countries and categories.
Cash & Carry
Valora Trade seeks to optimise prices between different channels and countries without ever losing sight of the current and targeted market position. The strong relationships with the trade and the sales task at POS-level secure excellent sales performance on the platform provided by the retailer.
In all Nordic countries Valora Trade offers access to a comprehensive network of Cash & Carry and delivery wholesalers.
Our success in this channel is based on a strong brand portfolio consisting of unique brands and an innovative marketing concept.
Convenience
Valora Trade Nordic has built strong partnership links with the convenience trade in the Nordic countries. We represent a long line of well-known brands and products developed and tailored to consumers who make their purchases through these channels.
Our sales organization has extended experience in doing business with customers in the convenience trade, knows and understands the drivers behind sustainable growth. Our field sales force covers the majority of the market visiting a significant number of stores i.e. petrol/gas stations and kiosk.
Food Service
The development of the food service channel is increasing rapidly owing to a growing trend towards dining out or eating take-away food.
Valora Trade Food Service is the leading sales organization in the Nordic market. For many years we have collaborated closely with the leading brands in the Nordic food service marked. Our Food Service sales force goes out to do business, visiting institutional end-users such as nursing homes and hospitals as well as restaurants, hotels, canteens, fast-food restaurants, cafés etc.
Perfumery, Department Stores, Drugs & Pharmacies
Valora Trade is one of the leading specialized agents and distributors selling to perfumery, pharmacies, drugstores, chemists and healthcare stores.
Our main categories are healthcare, personal care, cosmetics, toiletries, household cleaning and OTC (over the counter).
The Valora Trade sales force calls on a wide range of all Nordic customers including Pharmacies, Matas, retail chains and many other important customers in the Nordic marketplace visiting individual establishments as well as head-offices.
Travel Retail
For many years now Valora Trade Travel Retail has been one of the best-established and respected sales organizations working with retailers in airports, on ferries, in-flight and at border shops.
The primo focus remains on the Nordic Travel Retail market, but the company also enjoys a position of strength not only in the European market but also in selected markets in the rest of the world.
At Valora Trade Travel Retail we possess unique industry-specific knowledge and expertise. As a team, our partner and we continue to develop unique products that meet the special requirements of these channels.
